Positive Side to Negative Space

Negative space is the space and breathing room around an object. This space allows the user effortlessly evaluate and appreciate the design, rather than being overwhelmed with processing it as a whole.

The more space around an object more attentions it draws. Which is why it’s important to add space around logos, headlines, and call-to-action buttons. Allow the screen to breathe and as a designer always be directing the users focus to tell your story.