Design

Surrender

As an artist or creator, you have good taste. The things you envision excite you, and there is a yearning to make them a reality. Our first attempts are often disappointing. We step back observing our ugly ducking. Disappointment and doubt overflow from the inside out. The inner critic spews skepticism and self-hate. Passion transforms […]

Design

Validation

Craving validation is natural. We learn it as children how good it feels to hear our parents praise when we proudly show an exciting new thing we made. Instant gratification. Reassurance that we are on the right track. As we grow up validation shifts, our teachers and peers provide praise and critique.

Design

Eliminating Choice

I recently read the book ‘The Paradox of Choice – Why More Is Less‘ by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The same anxiety happens to designers when faced with a blank canvas.